Helping to shape the brand identity of Nuts.com was an interesting challenge. The branding for nuts.com was made by Pentagram in 2012, and over the course of the last few years, had been distorted and misused by in-house creative teams as well as several outside agencies.

The brand identity that myself and the rest of the creative team inherited was lacking any real consistency with color, type or photography.

Over the past year and a half my very talented coworkers and I have been working on establishing a consistent visual language for the company through channels like email marketing, social media graphics, product packaging, on-site assets, targeted acquisition work and many others.